WHAT IS NATIVE ADVERTISING AND WHY IS IT SO POWERFUL?

Native ads are often found in social media feeds, or as recommended content on a web page. Unlike display ads or banner ads, native ads don't really look like ads. They look like part of the editorial flow of the page.

The key to native advertising is that it is non-disruptive - it exposes the reader to advertising content without sticking out like a sore thumb

“Tuning out the noise has become instinctual,” writes marketer Nishat Mehta on Forbes. “Even my two-year-old son has learned to ‘Skip Ad’ on YouTube to get to his Daniel Tiger video faster.”

There are multiple options when it comes to attracting customers online -- promoted social media posts, pay-per-click ads and banner advertising are just a few options to throw your advertising budget at. While these are all very effective, there is another option that you should consider -- native advertising.

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