What Is Link Building & Why Is It Important

As a SaaS company or startup running an SEO campaign, you’re no doubt aware of the necessity of good SEO. This goes beyond keywords – you need the right onsite technical structure, content strategy and meta-data in place.

But have you spent enough time on link building? Link building is (still) a vital element of your ‘off-page’ SEO (i.e. all the activities you do away from your site to raise your spot in search).

It’s about more than simply posting links pointing back to your domain everywhere on the internet. This scattergun approach won’t boost your rankings. Instead, you need to balance your strategy and build relationships with other authorities – only placing links when it’s valuable and relevant to users.

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Links provide your site with credibility, since they act as third-party indicators to your domain’s authoritative strength. Google aims to provide users with the most relevant results. To do this, it factors in ‘authority’. The higher the number of quality of links directed towards your site, the higher your credibility factor.

Google works on the basis that good publishers will link to your content because it will enhance their user experience. Aim to only build links from authoritative sites – five good links always outweighs 50 bad ones.

You should also think about the number of domains you’re linking back from – it’s better to get 10 links from 10 different authoritative domains rather than 10 from just one.

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