The term dofollow link is introduced in 2005 by Google, to reduce the search engine spam indexing and to improve the search engine results. Only Dofollow links pass link juice to the linked webpage and influence the target’s page rank.

Rel Dofollow – All three above links are dofollow, which means if a link doesn’t have a rel attribute then it’s a dofollow link. On the other hand, a nofollow link must have been marked as REL No follow tag.

To improve Google page rank, you must get quality backlink. If you are a newbie you may wonder to know that a nofollow link doesn’t pass link juice thereby it doesn’t influence your Google page rank.

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