A webinar (a combination of the words “web” and “seminar”) is a video workshop, lecture, or presentation hosted online using webinar software. Often business-related, these sessions can be used to share knowledge, ideas, and updates with people around the world. Webinars can also be leveraged to build and nurture relationships, build authority around a brand, or demonstrate a product.

It doesn’t make much sense to expect all of your customers to book a flight to your conference every time you launch a new product. However, asking them for an hour of their time online to showcase your latest creation is a lot more manageable.

Product webinars are a chance for you to get everyone from your leads to your brand evangelists in one place. You’re not only there to educate registrants on the latest updates, but also to answer questions.

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