For example, targeting keywords with the sole intent of improving organic rankings no longer works with search engines but choosing the right keywords is still an important piece to the puzzle.

Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with. Both B2B and B2C marketers want more search leads, because they carry a 8.5X higher chance of conversion than an outbound lead.

With so many SEO techniques, it’s become almost impossible to determine which ones to stick to and which you can safely ignore.

Is link building a thing of the past? Should you devote your time and energy to on-page SEO? How can you write a title tag to drive your rankings with search engines? Where do SEO and social media intersect?

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