Keyword research is part of SEO (search engine optimization). It’s the work someone does to come up with an extensive list of keywords for which one would like a website to rank. To obtain such a list, website owners need to dig into their desired audience and search engine.
Which search terms do people type into Google when looking for their products, service, business, or type of organization? And what do they expect to find? With this list, website owners can create content on their site that will attract more, high-quality traffic. Keyword research is never finished: repeating it regularly is essential to stay up-to-date!
For instance, sometimes, a marketing department decides to give a product a not-so-common name. This can be a smart marketing decision.