Internal linking do’s and don’ts

If you write a new post and realize you have nothing relevant to link to, do let that serve as a map for your next content pieces. For example, CinemaFunk compares Gravity to 2001, but the site doesn’t have a review of 2001 to link to. Why not post some reviews of classic films?
Do use descriptive anchor text when linking internally. Hyperlink the words “Upstream Color review,” not arbitrary words like “reviewed last week.” This tells readers what they’ll get when they click the link. There is, theoretically, a risk of over-optimizing your anchor text, but that’s unlikely to happen if you’re not abusing automation or buying links.
Don’t overdo it, obviously. Text with too many links is hard to read, and readers will just ignore them.
Don’t get so excited about internal links that you never link externally. Sometimes an external link will be the best resource for your readers. Also, when people click that link, you’ll show up in the referring sites list for that external site’s analytics – and that’s a great way to make relevant site owners aware of your existence.

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