How to Optimize for Google's Featured Snippets

Featured snippets are selected search results that are featured on top of Google's organic results below the ads in a box.

Featured snippets aim at answering the user's question right away (hence their other well-known name, "answer boxes"). Being featured means getting additional brand exposure in search results.

Featured snippets are pieces of information that typically appear at the top of Google’s search results. They provide answers to the search query by pulling relevant content from top-ranking pages.

If we take a look at the search results for the query “what is today?”, we will get a Featured Snippet telling us one definite answer which Google believes to fit our question.

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