Financial services advertisers in the UK must meet Google verification

Beginning in August 2021, financial services marketers in the UK will need to be verified by Google in order to show advertisements to people seeking financial services online. The verification process will include proving that the advertiser is “authorized by the UK Financial Conduct Authority” or qualifies for an exemption such as “advertisers that do not promote financial services, but that have a compelling reason to target users who appear to be seeking financial services.”

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