DA is a ranking metric developed by Moz that predicts how well a site will rank. It’s one of the industry standards we use when we talk about SEO and ranking on the SERPs.

DA is measured on a scale of 1 to 100. The closer you are to 100, the more traffic and better ranking you’ll have.

But––you guessed it––a low DA can result in huge losses of traffic and ranking. That’s why it’s important to have a good DA.

I see lots of people having trouble changing their DA and that’s because it’s somewhat of a long-term process. You can’t just make a couple of changes and expect your DA to skyrocket.

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