When we say quality content, we aren’t talking hastily-written, 100-word blog posts, either. Instead, we’re talking go-to, epic content that stands head and shoulders above your competition.
This is the content that everyone refers to when they’re looking for information: “Oh, search engine marketing? You should check out this post from site X. It’ll tell you everything you need to know!”
It’s content like this that forms the foundation of effective content marketing: a crucial component in modern day integrated marketing campaigns that cohesively drive marketing results. It’s so vital, in fact, that some 22% of those surveyed at Smart Insights said that content marketing would be the digital marketing activity with the greatest commercial impact in 2016.