When building content for SEO, it is important to think about whether the information on the page meets the needs of those looking for it. User experience and search results must go hand in hand. Good content is built from keywords - these are the exact terms that are filled in, by the search engine, by your potential customers.
Search engines, like Google, read, copy and display information based on those words. When you do a search on the tool, you are not actually searching on the network, but on the index that the platform makes of the network. This is done via spiders, programs that select pages hosted on the internet, follow the links and, thus, present the pages to those who have researched.