Ever wonder how your various HTTP status codes or how your network or DNS responds to GoogleBot may impact how well your site performs on Google Search? Well, Google has published a new guide and help document detailing how HTTP status codes and network or DNS errors impact your Google Search performance.…
Added by rcreddy on June 28, 2021 at 5:01am — No Comments
“When anybody does a search on Google, we’re trying to show you the most relevant, reliable information we can, but we get a lot of things that are entirely new,” Danny Sullivan of Google told Vox when the publication first reported this. In situations like this, Google needs time to build reliable search results and more sites likely have not written reliable, trustworthy content.…
Added by rcreddy on June 28, 2021 at 4:56am — No Comments
Google’s annual spam fighting report indicates that hacked spam is rampant. If your site suddenly drops in rankings following today’s update or the one next week, it would be wise to examine your site’s security and look for signs of a possible attack.
Added by rcreddy on June 25, 2021 at 12:29pm — No Comments
For some, it means finding the most searched keywords, finding keywords related to those keywords, and creating content for those keywords. You then monitor how you’re ranking for those keywords and optimize over time.
Added by rcreddy on June 25, 2021 at 12:26pm — No Comments
It seems like marketing jobs are on the rebound after the pandemic. I’m seeing tons of listings in my Twitter feed and on LinkedIn for big companies expanding their marketing departments, including positions ranging from entry-level to the head of marketing. It makes me hopeful for those looking to rebound after a hard year and a half and excited for those who are looking to grow in their careers.…
Added by rcreddy on June 24, 2021 at 5:56am — No Comments
Google Merchant Center has a new policy named “Inaccurate availability” that is caused “due to inconsistent availability between the landing page and checkout pages on your website,” the company said. This policy replaces the existing “Delivery issues” policy violation and goes into place on September 1, 2021.…
Added by rcreddy on June 24, 2021 at 5:53am — No Comments
The top social media sites have seen plenty of movement in the the last few years.
Facebook might still be dominant, but TikTok has seen the fastest growth of any social media platform. From launch only five years ago, the video-based platform is now fifth for most monthly active users (MAU).…
Added by rcreddy on June 23, 2021 at 8:38am — No Comments
Brave Search, from the company behind the Brave web browser, is now available globally in a public beta.
The new privacy-preserving search engine can be used on the mobile and desktop versions of the Brave browser, or on any other browser at search.brave.com.…
Added by rcreddy on June 23, 2021 at 8:33am — No Comments
As part of its International Small Business Week, Google is launching a simplified ad creation workflow for video ads on YouTube, the company announced Monday. Under the new workflow, which is now available globally on mobile and desktop, advertisers can launch a campaign by adding a video, selecting the audiences they want to reach and designating a budget.…
Added by rcreddy on June 22, 2021 at 12:07am — No Comments
Robots.txt files tell search engines which pages of your site they can access. While this is a basic feature, some SEOs and Shopify merchants have been waiting years to receive this capability. “Robots.txt was our most requested SEO feature and we believe opening up access to edit this file will enable store owners to take control over how their content is crawled,” Jackson Lo, SEO lead, growth at Shopify, told Search Engine Land. Now, Shopify store owners can edit their robots.txt files to…Continue
Added by rcreddy on June 21, 2021 at 11:56pm — No Comments
Google’s John Mueller answered a question about where to put keywords so that Google understands what the page is about. The context of the question was of a person who was concerned about how to communicate to Google the meaning of a 20,000 word article.Google’s John Mueller answered a question about where to put keywords so that Google understands what the page is about. The context of the question was of a person who was concerned about how to communicate to Google the meaning of a 20,000…Continue
Added by rcreddy on June 21, 2021 at 10:53am — No Comments
Keywords and match types are one of the most fundamental elements of PPC but like almost everything else in technology, there is constant change.
Even if you’re a seasoned PPC veteran, the Google Ads phrase match you grew up with is probably no longer the phrase match we have today.…
Added by rcreddy on June 21, 2021 at 10:49am — No Comments
Privacy. Facebook, which develops the Oculus VR headsets, plans to monitor user interaction with the VR ads, but did say that all Oculus ads will still have to follow Facebook’s advertising rules. As such, users will still be able to use “controls to hide specific ads or hide ads from an advertiser completely.”…
Added by rcreddy on June 18, 2021 at 4:14am — No Comments
The research from Bozarth and Budak states that, even though big players like Google receive inconsequential revenues from advertising on these scam news websites, they are still “responsible for delivering a substantial fraction of ads on fake and low-quality news sites.”
Added by rcreddy on June 18, 2021 at 3:36am — No Comments
Establishing relevant, high-quality inbound links to a website continues to be one of the most important components of building online authority — and in turn, organic search visibility.
Added by rcreddy on June 17, 2021 at 4:48am — No Comments
Most if not all SEO pros working in competitive markets will analyze the SERPs and their business competitors to find out what it is their site is doing to achieve a higher rank.Most if not all SEO pros working in competitive markets will analyze the SERPs and their business competitors to find out what it is their site is doing to achieve a higher rank.
Added by rcreddy on June 17, 2021 at 4:45am — No Comments
From reviewing the latest hype cycle, and from my recommendations on innovations in this post, here are the core marketing themes that I think will be most significant for marketers considering their adoption of digital technology in 2021 and beyond:
Added by rcreddy on June 16, 2021 at 8:48am — No Comments
There is always a huge interest in digital marketing trends and innovation in marketing at the beginning of the year, 2021 was no different. But don't let that fascination die as we reach the middle of the year!
Added by rcreddy on June 16, 2021 at 8:44am — No Comments
Starting in June, page experience will become part of Google’s ranking algorithm alongside other search metrics to measure and rank the overall responsiveness and experience of websites surfacing in its search results.
Added by rcreddy on June 15, 2021 at 6:34am — No Comments
To invest in SEO, a client needs to understand how that strategy translates into sessions, conversions, and ultimately revenue. So, as an agency, you need to connect the business metrics with the non-brand organic traffic and keyword ranks – the data that you directly impact.…
Added by rcreddy on June 15, 2021 at 6:31am — No Comments