Earlier this Spring, Microsoft Ads announced that video extensions were moving into beta. Now, they’re available to advertisers globally on desktop. The mobile format is available only in the US and will be rolling out to additional locations over time. A timeline for broader mobile rollout has not yet been announced.
Added by rcreddy on July 12, 2021 at 3:14pm — No Comments
The person asking the question had just had his question about link exchanges answered. So now he was commenting about the nature of a natural link, what it is.
Added by rcreddy on July 12, 2021 at 3:12pm — No Comments
As of late July, advertisers will no longer be able to create new broad match modifier (BMM) keywords with the +keyword notation, Google Ads announced Tuesday. Existing BMM keywords will keep serving under the updated phrase match behavior announced in February.As of late July, advertisers will no longer be able to create new broad match modifier (BMM) keywords with the +keyword notation, Google Ads announced Tuesday. Existing BMM keywords will keep serving under the updated phrase match…Continue
Added by rcreddy on July 9, 2021 at 8:46am — No Comments
You’re probably expected to manage tens or hundreds of thousands of keywords at a microscopic level, so you don’t miss a thing. And the difficulty only multiplies the more clients you have in your agency portfolio.
Added by rcreddy on July 9, 2021 at 8:44am — No Comments
Multimedia Ads are image-rich visual ads that will be featured on the right rail or in the mainline at the top of the search results pages. “To help your Multimedia Ad stand out even more and provide exclusivity, there will only be one Multimedia Ad on a page, for only one advertiser at a time,” Microsoft Advertising said in its announcement on Wednesday. The beta program is now rolling out globally.…
Added by rcreddy on July 8, 2021 at 9:05am — No Comments
Beginning in August 2021, financial services marketers in the UK will need to be verified by Google in order to show advertisements to people seeking financial services online. The verification process will include proving that the advertiser is “authorized by the UK Financial Conduct Authority” or qualifies for an exemption such as “advertisers that do not promote financial services, but that have a compelling reason to target users who appear to be seeking financial services.”…Continue
Added by rcreddy on July 8, 2021 at 9:02am — No Comments
Internal links are important for SEO as they send signals to Google about which pages are most important to a particular website. They don’t send the same ranking signals as external links, but they still matter.
Added by rcreddy on July 7, 2021 at 1:55pm — No Comments
The pandemic spurred on a record year in content consumption, with the demand for video skyrocketing. The average number of hours people spent consuming video content surged by 120%. People craved interaction during the shutdowns, and they still do.
Added by rcreddy on July 7, 2021 at 1:51pm — No Comments
Digital channels like mobile devices bridge the gap between the online and physical worlds and transform the way business is conducted. This provides marketers with plenty of opportunities — aside from email — to captivate customers with personalized messaging right in the palm of their hands.
Added by rcreddy on July 7, 2021 at 1:55am — No Comments
Google published a new podcast episode where John Mueller, Gary Illyes, Martin Splitt and a guest from the Google search quality team named Duy Nguyen spoke about how the search company tackles search result spam and how Google ranks search results.Google published a new podcast episode where John Mueller, Gary Illyes, Martin Splitt and a guest from the Google search quality team named Duy Nguyen spoke about how the search company tackles search result spam and how Google ranks search…Continue
Added by rcreddy on July 7, 2021 at 1:53am — No Comments
Added by rcreddy on July 6, 2021 at 12:58am — No Comments
Added by rcreddy on July 6, 2021 at 12:54am — No Comments
The Google July 2021 core update is now rolling out, today July 1, 2021. This update will take about one to two weeks to fully roll out. Google said on the Search Liaison account “the July 2021 Core Update, previously announced, is now rolling out.” “These typically take 1-2 weeks to finish,” Google added.…
Added by rcreddy on July 2, 2021 at 8:44am — No Comments
Added by rcreddy on July 2, 2021 at 7:20am — No Comments
While this article focuses on optimizing communications relating to reporting SEO and PPC results and initiatives to clients, the principles apply to all forms of communication.
Here are 10 blunders to avoid when communicating performance, insights, and strategy in a business environment. You’ll also find suggestions that will level up your reporting to clients and internal stakeholders.…
Added by rcreddy on July 1, 2021 at 8:08am — No Comments
Google’s John Mueller answers the question: “how long does SEO take for new pages?” in the latest episode of Ask Googlebot on YouTube.
This is a loaded question, and Mueller even makes a joke at the beginning of the video about refraining from his typical “it depends” response.
There’s no timeframe for how long it will take to get results with SEO.…
Added by rcreddy on July 1, 2021 at 8:05am — No Comments
What is new. The old page had general advice on the importance of using server-side 301 redirects when communicating to Google Search that a page has moved. It also linked to some guides on how to set up those redirects on Apache and NGINX servers. That was the bulk of it; for comparison, here’s a screenshot of the old page.…
Added by rcreddy on June 30, 2021 at 11:19am — No Comments
John Mueller, a Google search relations representative, posted a new video in the AskGooglebot series answering the question: how long does SEO take for new pages? The answer started off with the classic John Mueller response of “it depends,” but he dug deeper into a more precise answer.…
Added by rcreddy on June 30, 2021 at 11:15am — No Comments
Google suggests the presentation of a business’s website may impact search visibility if it doesn’t meet a certain expectations for quality.
This was stated by Google’s John Mueller during the Search Central SEO hangout recorded on June 25, 2021.…
Added by rcreddy on June 29, 2021 at 10:57am — No Comments
Most businesses know the importance of being active on different social media platforms. However, some might think of social media as an independent entity rather than something that impacts the rest of their digital marketing efforts.…
Added by rcreddy on June 29, 2021 at 10:53am — No Comments