Google’s John Mueller answered a question about where to put keywords so that Google understands what the page is about. The context of the question was of a person who was concerned about how to communicate to Google the meaning of a 20,000 word article.Google’s John Mueller answered a question about where to put keywords so that Google understands what the page is about. The context of the question was of a person who was concerned about how to communicate to Google the meaning of a 20,000…Continue
Added by rcreddy on June 21, 2021 at 10:53am — No Comments
Keywords and match types are one of the most fundamental elements of PPC but like almost everything else in technology, there is constant change.
Even if you’re a seasoned PPC veteran, the Google Ads phrase match you grew up with is probably no longer the phrase match we have today.…
Added by rcreddy on June 21, 2021 at 10:49am — No Comments
Privacy. Facebook, which develops the Oculus VR headsets, plans to monitor user interaction with the VR ads, but did say that all Oculus ads will still have to follow Facebook’s advertising rules. As such, users will still be able to use “controls to hide specific ads or hide ads from an advertiser completely.”…
Added by rcreddy on June 18, 2021 at 4:14am — No Comments
The research from Bozarth and Budak states that, even though big players like Google receive inconsequential revenues from advertising on these scam news websites, they are still “responsible for delivering a substantial fraction of ads on fake and low-quality news sites.”
Added by rcreddy on June 18, 2021 at 3:36am — No Comments
Establishing relevant, high-quality inbound links to a website continues to be one of the most important components of building online authority — and in turn, organic search visibility.
Added by rcreddy on June 17, 2021 at 4:48am — No Comments
Most if not all SEO pros working in competitive markets will analyze the SERPs and their business competitors to find out what it is their site is doing to achieve a higher rank.Most if not all SEO pros working in competitive markets will analyze the SERPs and their business competitors to find out what it is their site is doing to achieve a higher rank.
Added by rcreddy on June 17, 2021 at 4:45am — No Comments
From reviewing the latest hype cycle, and from my recommendations on innovations in this post, here are the core marketing themes that I think will be most significant for marketers considering their adoption of digital technology in 2021 and beyond:
Added by rcreddy on June 16, 2021 at 8:48am — No Comments
There is always a huge interest in digital marketing trends and innovation in marketing at the beginning of the year, 2021 was no different. But don't let that fascination die as we reach the middle of the year!
Added by rcreddy on June 16, 2021 at 8:44am — No Comments
Starting in June, page experience will become part of Google’s ranking algorithm alongside other search metrics to measure and rank the overall responsiveness and experience of websites surfacing in its search results.
Added by rcreddy on June 15, 2021 at 6:34am — No Comments
To invest in SEO, a client needs to understand how that strategy translates into sessions, conversions, and ultimately revenue. So, as an agency, you need to connect the business metrics with the non-brand organic traffic and keyword ranks – the data that you directly impact.…
Added by rcreddy on June 15, 2021 at 6:31am — No Comments
Added by rcreddy on June 14, 2021 at 3:40am — No Comments
Google has released version 8.0 of the Google Ads API, announcing the key highlights of what is new in version 8.0. The previous version, version 7.0 was released about six-weeks ago on April 28th.
Added by rcreddy on June 14, 2021 at 3:36am — No Comments
The goal of these new features is to help marketers fill the gaps of those who opt-out of being tracked and to help advertisers access the most data that they need more quickly while recognizing that those data points vary from business to business.
Added by rcreddy on June 11, 2021 at 7:36am — No Comments
Marketers are receiving new reporting features in Google Analytics 4 to dig deeper into key insights. The platform is also being slightly reorganized for usability.
Added by rcreddy on June 11, 2021 at 7:33am — No Comments
Added by rcreddy on June 10, 2021 at 4:23am — No Comments
Giving in to pressure from regulators and competitors, Google’s updated screen will roll out in September and search engines will appear based on market share instead of bidding per user.
Added by rcreddy on June 10, 2021 at 4:21am — No Comments
Added by rcreddy on May 31, 2021 at 9:16am — No Comments
Added by rcreddy on May 31, 2021 at 9:14am — No Comments
Added by rcreddy on May 28, 2021 at 8:30am — No Comments
Added by rcreddy on May 28, 2021 at 8:28am — No Comments