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You’re probably thinking links, right?
While linking is an undeniably important part of off page SEO, it’s not all of it.
Off page SEO refers to all the activity that happens away from your website to raise your site’s rankings.
That includes links, social media strategy, influencer marketing, etc.
For example, if you write a great blog post and someone with a high influence in your niche retweets a link to it, that’s off page SEO.
While that’s all well and…Continue
I’m tired of seeing people doing off-page SEO all right, but they’ve screwed up their on-page SEO so badly that no matter how many backlinks they build, they don’t move a needle.
On-page SEO is not what it used to be years ago. The old-school on-page SEO hacks like keyword stuffing and content swapping are not as effective as they used to be.
Google has come a long way when it comes to intelligently determining the quality of content.
There are some advanced SEO concepts…Continue
Maybe you think of rewriting your web copy to rank better for certain keywords, churning out new posts for your blog, or making sure your website is structured in a logical way.
All of these are important aspects of ranking well in search engines, but they aren’t the only ways you can optimize your web presence. If you want to rank better and get more traffic, you need to improve your off-page SEO, too. This guide will help you get started.…
Links were the first major “Off-the-page” ranking factor used by search engines. Google wasn’t the first search engine to count links as “votes,” but it was the first search engine to rely heavily on link analysis as a way to improve relevancy.
Despite the chatter around other signals, links, along with content remain the most important external signal for Google’s search rankings. But as you’ll find, some links are more valuable than others.…