Why Search engine optimization is important

If you have a website, a blog or an online store, SEO can help you get free targeted traffic from search engines.

Search engine optimization is important because:

Most search engine users (over 65%, see the chart below) are more likely to click on one of the 5 main suggestions on the search engine results (SERPS) pages. To take advantage of this and attract visitors to your website or customers to your online store, you must appear in one of the main positions.
SEO is not just about search engines, but good SEO practices improve the user experience and usability of a website.

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