What is known about youths and e-cigarettes
Electronic Cigarettes encompass a wide variety of devices known as vapes, mods, tanks and pod systems, including popular brands like JUUL. E-cigarettes are marketed to youths by promoting the products’ sweet and fruity flavors via media channels and advertising strategies used successfully by the tobacco industry to market conventional tobacco products to youths. E-cigarette advertising is associated with current e-cigarette use by youths.
E-cigarette solutions contain numerous toxicants and carcinogens. Nicotine, the major psychoactive component of e-cigarette solution, is a highly addictive drug that can damage brain development and has been linked to adverse health outcomes. Adolescents and young adults who use e-cigarettes are at high risk of transitioning to traditional cigarettes. The increasing use of e-cigarettes among youths threatens five decades of public health gains in deglamorizing, restricting and decreasing use of tobacco products.
JUUL is a brand of e-cigarette known as a pod system with solution contained in prefilled pods. JUUL is extremely popular with adolescents and young adults and holds 70% of the market share. Its popularity is thought to be due in part to the discreet design (i.e., looks like a flash drive) and sweet flavors. The nicotine concentration in JUUL is higher than other e-cigarette brands, with each pod containing the same amount of nicotine as a pack of cigarettes.
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