Google Analytics is a free service that will help you to obtain the most value from your business website. With all that it has to offer, it certainly takes time to get familiar with the platform and utilize it properly. However, if you start with the Google Analytics basics, you can slowly build your knowledge.

It is well worth the time, because the insights you draw from Google Analytics can help you to improve your marketing, better serve your target audience, and obtain more customers. This post goes over the reasons why it is a good idea to use Google Analytics, as well as the benefits it offers, to help ensure that the platform is well worth the investment of your time.

The first and most obvious reason to use Google Analytics is that it is completely free. You don’t need to purchase, subscribe, or provide credit card information. All you need is a Gmail account and the ability to install a tracking code on your website, and you’re ready to go.

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