the-only-5-off-page-seo-techniques-that-really-matter-today in 2019

As in our Linkedin example above, search engines see links to your site as an endorsement. Because your site is valuable enough to be linked to by another site, search engines take this as a signal that your site is relevant and trustworthy. This is why link building is one of the most important off-page SEO techniques.

It’s important to note that not all links have equal value. Some links have more influence on search engines than others.

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