The Difference Between Inbound and Outbound Marketing

[Peter Wick]

Outbound marketing is a traditional form of marketing in which a company initiates contact with potential customers, or leads. Examples of outbound marketing methods include cold-calling, cold-emailing/spamming, direct mail, billboards, event sponsorships, tradeshow presentations, advertising through TV, radio, print and online or through in-person contact.

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[Peter Wick]

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