the-7-most-important-ranking-factors-in-2019

First, Google’s search bots (pieces of automated software called “spiders”) crawl the web… All that really means is they visit web pages.

Second, they add correctly optimized and crawlable pages to Google’s index and catalog them.

Third, when people search Google, it shows what it thinks are the most appropriate results based on the search terms they enter (out of the trillions of pages in Google’s index).

At that point, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site.

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