‘Technology’ is one of the keywords of our global, but it's also one of the maximum careworn. As an analytical class it seems essential for our know-how of all of humanity’s records, and certainly past. We are probably comfy with affirming that humans have had technology for the reason that Palaeolithic, and a menagerie of animals, from crows to chimps, have even been identified as tool users. As an actors’ class ‘generation’ is of extraordinarily current vintage, although cognate terms – techne, arts, and so on – have a miles longer records. Yet even for a current English word ‘era’ has come to include regularly conflicting meanings. In this essay review I actually have three objectives. First, I will provide a summary of Eric Schatzberg’s crucial new opus Technology, which untangles and clarifies the history of ‘generation’ and its cognates as actors’ classes.