SEO vs. PPC: When to Use Which Search Marketing

In SEO, Google (or Yahoo, or Bing) ranks you in the SERPs (short for search engine ranking pages) on the quality of your website content and your product/service ratings, among many other factors.

Whether you’re a dentist in Atlanta or have a boutique clothing store in Chicago, you’ll want your business to come up on the first page of the Google search results - ahead of your competitors, and SEO optimization is one way to make this happen.

SEO stands for search engine optimization. PPC stands for pay per click. Though their end goal is the same, they are different concepts that require different techniques and methodologies.

Since we’re cognitiveSEO and we have SEO-oriented tools, you might think we’ll try to push SEO as being better than PPC. However, this article won’t show advantages and disadvantages so that you may choose one over another, but to help you better understand which are the strong and weak points of each promotion method.

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