Schema Markup to Boost SEO and importances

Have you heard the words, Schema Markup, Structure Data thrown around in conversation? Have they left you scratching your head, wondering what the heck your teammates (especially web developers) were talking about?

Well, you are in luck! We’re clearing the fog so you know exactly what they are, why they matter, (and can get more out of all that technical talk).

Search Engines work hard to understand the content of the page. That is where Schema markup comes into play.

“At its basis semantic vocabulary is simply the ability to break down a sentence (in any language) into its varying parts. For example, while you may be able to interpret “mydogneedswater” as “my dog needs water,” a computer typically can’t. In the same way, schema markup uses semantic vocabulary to break down the language of the computer. In this case, the computer’s language would be its code.”

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