Popular Link Tactics that Might Not Work

There are seven kinds of link building practices that Google can identify and stop from passing PageRank. Most of the examples have links to research, patents and statements from Googlers to validate that this is possible.

This a mistake that anyone can make. There is a patent from many years ago that is about taking note of changes to a web page, including inbound and outbound links, then making a determination of whether or not these are spammy or natural.

This patent is called, information retrival based on data.

Google has snapshots of the web, including snapshots of the state of the linking patterns. The most common and easily detectable mistake is adding a link to an existing web page.

This patent dates from 2003. Matt Cutts, the head of Google’s spam fighting department is listed in the patent as one of the authors. That’s a good sign that this patent has a strong anti-spam component.

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