You’re probably thinking links, right?
While linking is an undeniably important part of off page SEO, it’s not all of it.
Off page SEO refers to all the activity that happens away from your website to raise your site’s rankings.
That includes links, social media strategy, influencer marketing, etc.
For example, if you write a great blog post and someone with a high influence in your niche retweets a link to it, that’s off page SEO.
While that’s all well and good, the real question becomes: how does that help your rank in search engines?