Link building & ranking In search engines

Links were the first major “Off-the-page” ranking factor used by search engines. Google wasn’t the first search engine to count links as “votes,” but it was the first search engine to rely heavily on link analysis as a way to improve relevancy.

Despite the chatter around other signals, links, along with content remain the most important external signal for Google’s search rankings. But as you’ll find, some links are more valuable than others.

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