Less Obvious PPC Testing Ideas That You Should Try

As PPC marketers, there are certain  we are always running.

Landing page, ad and audience tests are all important.

But if you have been regularly testing these items and are looking for new features and ideas for testing, look no further!

Below is a list of less obvious PPC tests that you should try out.

smart bidding strategiesare a way to incorporate some automation while not relinquishing complete control of your campaigns.

Google has a smart bidding type that is perfect for increasing brand awareness: .Target impression share

Using this smart bidding model, you can choose the amount that your ads will appear in the auction in conjunction with page position and a Maximum CPC you are willing to pay.

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