Internal Links Improve Search Engine Ranking

Internal links play an important role in your onsite search engine optimization. How you link to other pages within your site helps search engines find pages on your site, index them, and rank them for specific keywords. In fact, when performing a check for a website’s backlinks, some of the strongest backlinks a site has come from internal links within the site to other pages of the site. If you doubt this, just look at Wikipedia. Almost every page on their website contains a plethora of internal links to other pages of the site, and they dominate the search engine results pages for many keyword searches.

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