How to Use Podcasts for Link Building

Podcasts have gone from relative obscurity less than a decade ago to one of the fastest-growing marketing channels available today.

But the power of podcasts isn’t limited to reaching people who are listening.

When properly leveraged, podcasts can have a powerful impact on organic search, too.

There are two main reasons for this.

  • Podcasts can drive people to search for a person’s or company’s name. This type of branded search can send positive signals to Google that can influence search suggestions, as well as improve ranking overall.
  • Most podcasts are also available outside of aggregators like iTunes and Stitcher – most often, on someone’s website.
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