How to Track Every Link and All the Traffic

A UTM code is a snippet of sample code that you can add to the end of a URL to track the performance of campaigns and content.

There are 5 variants of URL parameters you can track - source, medium, campaign, term and content. Dimensions you track via UTM codes show up in your analytics reports to give you a clearer insight into marketing performance.

You can track it all, and you can track it for free: all you need are Google Analytics and a little bit of UTM link codes.

Sure, you might be keeping tabs on various referral sources inside your Google Analytics (GA) reports. But, wouldn’t it helpful to have an advanced tracking option that keeps you on top of the marketing campaign that drives maximum traffic for you?

They help you track the value of social marketing programs and campaigns and measure ROI.

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