SEO optimized sites load faster, are easier to read and navigate, and will display correctly on virtually any type of device, including smartphones and tablets. Sites that are easy to read and navigate are more likely to attract and attract the attention of their readers or visitors, that is, they are more likely to become their customers, subscribers and regular visitors. .
One of the benefits of achieving a higher ranking in SERPs is to increase brand awareness. When your sites appear on the first page of major search engines such as Google, Yahoo and Bing, your potential customers are more likely to trust your brand when they search for a specific term, rather than other brands they don't have. It is not a solid presence on the website.
That is why small businesses that want to increase brand awareness (locally or nationally) should invest in SEO and start getting the best rankings for the main terms related to their business. We are no longer in the 90s; Search engines now play an important role in creating or destroying your brand.