Chief executive Tom Fox thinks Aston Villa can close Fut 15 Coins gap on the Premier League’s leading teams, but has warned their rise will take time. Villa issued an argument of intent over the weekend following tying England midfielder Fabian Delph to a new four-and-a-half year deal. They have battled relegation for the past 3 seasons and American owner Randy Lerner, who has scaled back his expense, put the team on the market last year. Fox, a former chief commercial officer at Arsenal, is keen to develop Villa’s off-field profile to increase their income but acknowledged the club must be patient and not depend entirely on Lerner’s investment.
He stated: “The game has changed significantly and financially it has moved on considerably. The top five teams from a revenue viewpoint are in a pretty various place to where we are now. I think top five is going to be very hard for us in the period of three to five years, but we can get much nearer to them in five years’ time. Eventually we want to get ourselves back to a position where we can at least see those clubs and be within touching distance of a maybe a position in Europe. Our chairman has never been afraid to spend money on the team but it is not sustainable. And under the current rules it is not permitted for an owner to come in and put all of the funds in that are required to compete towards the top of the Premier League.”
“We need to put the team in a stronger position though to be generating more of its own income. This is a big club and we have to be capturing more of the value from being Aston Villa Football Club than we are today. If we do that it takes the stress off the owner to put only his own money in, which he has done considerably since he bought the club.” Meanwhile, Andreas Weimann thinks the signing of Delph shows Villa are relocating the right direction. Delph, whose former agreement run out at the end of the season, accepted he never regarded as leaving Villa on a free and desired to repay the faith shown in him since he joined six years ago.