We’ve already discussed how older content on your site may not get the attention you’d like. Fortunately, it’s possible to learn how to get traffic to your website through your past posts, not just the shiny new ones.
To do this, you’ll want to update some of your older content. This lets you extend the lifespan of your best posts. Plus, it’s excellent for your site’s Search Engine Optimization (SEO), as ‘fresh’ and relevant content tends to get a boost.
So take a look at your archives, and find posts that can benefit from a makeover. You may need to update old references and links or take into account any changes since the original publication. It’s also smart to create ‘evergreen’ content – i.e. posts that will remain just as relevant regardless of the timespan.