Effective Ways to Collect Customer Feedback

As a marketer, one of the biggest challenges is understanding what it is my audience wants.

  • What are they are looking for?
  • What do they need?
  • How can I help them?

The problem is, these questions aren’t always easy to answer.

Humans are complicated and if I’m being honest, we don’t spend enough time actually paying attention to their needs.

In fact, a study from Janrain reported only  of users felt digital ads understood their needs.

To cut through the noise and reach our customers, we have to pay attention to what they want – and it starts with feedback.

Customer feedback is an amazing asset to have in our toolbox. It gives us real insights into how our customers feel and what they want.

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