Over the years, I have worked with more than 150 clients and close to 200 unique link campaigns.
Not one of them has been the same as any of the others.
Sure, they all have similarities.
Everyone wants relevant links that will improve their rankings, send traffic, and give them conversions.
No one is starting from the exact same point.
Traffic vs. Rankings vs. Conversions
All clients want to increase traffic, improve rankings, and up their conversions by 1,000000%.
Not all of them really consider all three when it comes to wanting links though.
That’s why it’s critical to define your objectives before you build links.
Some clients are fine with getting a link on a site that has a high DA or DR (or whatever metric they are using) even if that site only gets 10 visitors a month because they think that will improve their rankings.
I’ve had a few clients who think that any site they get a link on should have roughly the same amount of traffic as their site because they think that increases their chances to get their links clicked on and hopefully convert.