Stanley78's Blog (581)

Analytics Differ in Discover Reporting

Google’s John Mueller answered a question in the Office Hours Hangout about the discrepancy between Google Search Console (GSC) and Google Analytics when it comes to reporting on Google Discover traffic. Mueller explained the reason this happens and the reasoning for why Analytics Discover reporting is different.

Discrepancies Between Search Console and Analytics

The differences between Search Console and Analytics is something that baffles search marketers. It would seem…

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Added by stanley78 on October 10, 2021 at 11:10am — No Comments

How to Set Up Google Tag Manager for Better PPC Tracking

However, getting the right pixels in place can become far more complex than expected.

Google Tag Manager (GTM) helps save potential hours of time and back-and-forth communication, both for PPC managers and developers.

You just have to set up the GTM code across the site, and you can then deploy tracking codes without having to touch a line of code within the website.…

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Added by stanley78 on May 4, 2021 at 12:58pm — No Comments

Google Announces it Uses Spam Fighting AI

Google announced the introduction of new artificial intelligence (AI) tools to help fight against a range of spam. Internal estimate calculates that the AI has the ability to block 99% of spam.

http://network-marketing.ning.com/profiles/blogs/telecommunications-technology…
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Added by stanley78 on May 4, 2021 at 12:56pm — No Comments

Most Important PPC KPIs You Should Be Tracking

The great thing about PPC is that we have so much data at our fingertips and we can make changes in real-time.

Sometimes, though, it can seem like paralysis by analysis if you don’t stay focused on the right metrics — or worse, if you focus too much on the wrong metrics.

https://lecontrevent.log.bzh/community/profile/vasudev172/…
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Added by stanley78 on May 3, 2021 at 1:04pm — No Comments

Urgent Steps to Take When Your Facebook Account Gets Hacked

Security and hacking issues are rampant in social media. If you have an account on Facebook, or any other social media network for that matter, it’s highly likely that your personal information has been compromised at some point.…

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Added by stanley78 on May 3, 2021 at 1:01pm — No Comments

How to Build a WordPress Site in 24 Hours

WordPress is a fantastic platform for building websites on the fly with little to no development time required to get up and running.

In addition, WordPress has fantastic customizability ranging from being able to fully customize your theme, to finding plug-ins that have the functionality to do just about anything you want.

The list of what you can do to customize WordPress is endless and is generally limited only to your imagination.…

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Added by stanley78 on May 2, 2021 at 12:25pm — No Comments

How to Build a WordPress Site in 24 Hours

WordPress is a fantastic platform for building websites on the fly with little to no development time required to get up and running.

In addition, WordPress has fantastic customizability ranging from being able to fully customize your theme, to finding plug-ins that have the functionality to do just about anything you want.

The list of what you can do to customize WordPress is endless and is generally limited only to your imagination.…

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Added by stanley78 on May 2, 2021 at 12:25pm — No Comments

WordPress Saves Creative Commons Search Engine From Shutting Down

Matt Mullenweg, CEO of WordPress parent company Automattic, says he decided to bring CC Search on board after hearing it was in danger of shutting down:

Creative Commons is a nonprofit organization which offers an ad-free search experience. CC Search is dependent on donations to stay running.

With hosting costs removed, CC Search will be less dependent on the generosity of users going forward.

In addition, Automattic is hiring key members of the CC Search…

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Added by stanley78 on May 2, 2021 at 12:03pm — No Comments

Instagram to Add New Ways For Creators to Make Money

Facebook CEO Mark Zuckerberg shares details about new features coming to Instagram that will allow creators to get paid for their content.

The features, announced this week during a livestream which included Instagram chief Adam Mosseri, will enable content creators to earn multiple revenue streams.…

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Added by stanley78 on April 29, 2021 at 1:18pm — No Comments

We Need to Stop Quoting Misleading Zero-Click Search Studies

One industry influencer has twice posted studies claiming that fewer clicks are going to organic webpages. But the math doesn't add up

While the article also quotes an earlier study that showed that almost 6% of Google clicks went to a Google-owned property (which Fiskin labeled as a “huge portion”), most people got caught up on the “50% of queries resulted in zero clicks” part.

According to a phrase match search on Google, the “less than half” statistic went on to…

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Added by stanley78 on April 29, 2021 at 1:11pm — No Comments

How AMP Impacts Rank in Google Top Stories, Discover & Organic Search

But in this column, you’ll learn what we found by testing non-AMP versus AMP on Top stories performance and the impact it had on traffic at Independent News and Media, where I lead SEO.

We’ll explore Google’s documentation on the topic, see what’s happening in the wild, and attempt to answer a few pressing questions in news SEO…

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Added by stanley78 on April 28, 2021 at 11:31am — No Comments

How SEO Forecasting Can Help You Get the Right Clients

Whenever your SEO agency receives a new inquiry, you need to assert the potential that lead has in terms of SEO growth.

It’s a resource-intensive and uncertain process.

You have to keep many variables in mind:

  • The lead’s digital business landscape and potential.
  • What that lead wants to achieve for their marketing efforts.
  • Their available internal resources.…
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Added by stanley78 on April 28, 2021 at 11:26am — No Comments

Lessons from Winners & Losers in Google's Product Reviews Update

On April 8th, 2021, Google announced it was releasing its Product Reviews algorithm update.

The update is meant to reward “product reviews that share in-depth research, rather than thin content that simply summarizes a bunch of products,” according to Google.

The question is, what does that actually look like?

What should you include in product review content now?

Let’s explore real-world examples of pages that gained and lost rankings at the hand of this update,…

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Added by stanley78 on April 27, 2021 at 11:43am — No Comments

How Google Knows Which Content Belongs to the Same Author

Google’s John Mueller describes a technique called reconciliation which is used to recognize when different content across the web belongs to the same author.

This topic is discussed during the Google Search Central SEO hangout recorded on April 23.

A site owner asks Mueller what’s more important to include on an author’s page between links to social media profiles or an email address.…

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Added by stanley78 on April 27, 2021 at 11:35am — No Comments

Microsoft Advertising’s New Features & More Digital Marketing News

Microsoft Advertising announces new features at their 2021 Elevate Summit, Facebook officially joins the audio room game, plus Google Ads introduces dynamic exclusion lists.

This week on Marketing O’Clock, Jess Budde, Greg Finn, and Christine “Shep” Zirnheld tell you about all the new features coming to Microsoft Advertising and a new Facebook feature that we love to see (or hear!).…

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Added by stanley78 on April 26, 2021 at 9:55am — No Comments

Research: Vaccine is Driving New Online Search Opportunities

New research by BrightEdge shows post-vaccine consumer trends are creating new opportunities for online search. There are emerging winners in many areas from local search to travel. Other areas experiencing a sharp pullback.

The pandemic caused dramatic changes to how consumers spend and what they spend it on. The vaccine is causing similarly dramatic changes to online spending habits that may accelerate as the year progresses.…

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Added by stanley78 on April 26, 2021 at 9:49am — No Comments

Ways to Easily Set Up an SEO Content Strategy

I can’t imagine an army general ever won a battle by simply “winging it.”

Military leaders study their adversary, tracking their patterns and plotting their course.

They look for weaknesses and opportunities, and they use that information to devise a strategic plan of attack to increase the likelihood of a victory.

Creating search optimized content isn’t much different.…

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Added by stanley78 on April 25, 2021 at 9:26am — No Comments

Things Are Not Ranking Factors for Google

Are social signals, accessibility, XML sitemaps, content length and more actually Google Search ranking factors? Here's what you need to know.

In the wake of a few recent Twitter and SEO forum arguments about ranking factors, I wanted to dispel some common misconceptions about what is and is not a ranking factor.

There are plenty of things related to, correlated to, or associated with ranking factors that are not (or most likely are not) ranking factors…

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Added by stanley78 on April 25, 2021 at 9:17am — No Comments

Don’t Launch a WordPress Site Before You Go Through

Don’t worry; I’m guilty, too. Between my 9-to-5 gig and helping my freelance clients, ignoring my WordPress site has somehow become the norm.

But it doesn’t have to be.

Like doing taxes or crafting the perfect business plan, there are some things every small business owner should know how to do. And those must-have skills should extend to your WordPress website.…

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Added by stanley78 on April 22, 2021 at 12:29pm — No Comments

Tracking Total Rankings in Data Studio With BigQuery

Clients want to see a birds-eye view of how their keyword set is performing. However, SEO professionals hadn’t really figured one simple way to achieve this using existing tools.

In this column, you’ll learn a BigQuery hack to track total rankings with Data Studio.

You’ll also get access to a free Data Studio template for visualizing BigQuery data. Ready? Let’s jump right in.…

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Added by stanley78 on April 22, 2021 at 12:25pm — No Comments

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