stanley78
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  • New York, NY
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Ways to Use Chrome DevTools for SEO Troubleshooting

Posted on November 23, 2020 at 12:59pm 0 Comments

For anyone who hasn’t ventured into Chrome’s DevTools, accessing it is as simple as right-clicking a webpage and clicking Inspect.

Approaching this from the lens of SEO professionals, I recommend using both the Element pane – allowing you to look at the DOM and CSS – as well as enabling a few different tools in the console drawer.

By default, this brings up the Elements panel, giving you a glimpse of the DOM and the style sheets used to compose the…

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How to Leverage Keyword Mapping for SEO Success

Posted on November 23, 2020 at 12:50pm 0 Comments

Keyword mapping is the process of assigning each page to a target keyword cluster. Learn what has changed recently and why keyword mapping remains relevant.

Keyword mapping is the process of assigning each page to a target keyword cluster.

Google ranks on the basis of specific URLs.

Each URL needs to be optimized and relevant for the target keywords in order to rank.

Today’s target keyword cluster normally consists of the main keyword (focus…

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Are Your Clients' Sites Ready for Google's New Ranking Signal?

Posted on November 20, 2020 at 1:38pm 0 Comments

Learn why it may be beneficial to prioritize Core Web Vitals in your SEO roadmap, what other SEO pros think of this update, and how you can prepare for it.



While there are several excellent articles offering SEO recommendations on how to optimize for Core Web Vitals, there’s little published on the why – i.e., the anticipated impact that Core Web Vitals as a ranking signal will have on search visibility.



Being able to both understand and communicate the why effectively is… Continue

A -Point SEO Content Checklist for SMBs

Posted on November 19, 2020 at 9:59am 0 Comments

Heading into 2021, small businesses need to rethink their SEO content writing habits across their business website(s). Here's a checklist you can use.



As small businesses head into 2021 with endless hope that this pandemic ends, marketing dollars are scarce.



And from the looks of things, this marketing spend will continue its scarcity throughout 2021, especially if additional statewide or citywide shutdowns occur.



One advantage of this… Continue

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